Creating scenariosThis is a featured page

The key to creating scenarios of best/worst case options is in finding that strategy that represents the best middle ground on which to base action plans.

Trends analysis

The middle ground is not often the center of the axes as the diagram above shows but a considered position that puts an organization in a stretching position, but not one that over-reaches itself. The best strategy for action is therefore the one that leaves the distance to travel to another scenario at a practical level if circumstances change. Taking extreme strategic positions represents a huge bet given that the furthest poles of scenarios represent the greatest uncertainty. To find the middle ground we must therefore envision worlds where strategy can adapt and move as the future unfolds.

Choosing a sustainable strategy is betting that co-operation, waste reduction, efficiency, corporate social responsibility, alliances, etc., will best cope with the four possible extremes of polarization versus globalization, and collaboration versus enmity, yet firmly fix its strategy in accepting globalization and collaborating for maximum advantage.

Next: Networking Back: Developing Perspective To: Shaping Tomorrow

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