First, breakingbreak down how an issue operates in terms of mapping its system interactions. Here's an example from the Packaging Market:



A fast way to create an instant similar map (represented as a 360 degree searchable tag cloud) is available from the Shaping Tomorrow front page (www.shapingtomorrow.com).

Then ask yourself how incumbents and upstarts':upstarts:

• are better anticipating the future?
• making change?
• creating new forms of competition?
• altering their cultures?
• are innovating?
• creating new metrics?
• changing their processes?
• assessing and mitigating risk?
  
• increasing their sales and marketing?
• improving their strategies?
• dealdealing with their existing and future workforce and workplace?

For in your answers lie your opportunities and threats going forward!

As you exploreexplore, add new material to your evidence base and determine how policy and strategy might need to change as things evolve.

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