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Futures Networking
Stakeholder engagement
Active, widespread and highly valued involvement of the various stakeholders throughout the project or programme will bring enormous learning and heighten the possibility for a hugely successful outcome.
High and continuous participation is a determining factor in the final outcome.
The more stakeholders are engaged in steering the project or programme from the agreement of objectives, through the planning of activities to the determining of methodologies to be adopted, the management of operations and the dissemination of results the better. This enhances the results of Foresight projects and programmes because it gives stakeholders a sense of ownership. The more actively they engage with the process the more likely they will use the analysis and results to choose the most appropriate actions to prepare for the future.
Organising wide consultation during certain phases of the process, where instruments, such as panels, forums, questionnaires, workshops and public meetings, are used is important to:
- get "out of the box" thinking
- enhance the visibility of the exercise
- avoid domination by any one particular group
- confer wider ownership over the outputs of the exercise
Challenges you are likely to meet when running a Foresight project or programme include:
- ongoing communication
- inspiring, engaging, enabling participants
- achieving targets
- continuously adapting to new opportunities and risks
- disseminating and maximising the learning
- interacting with stakeholders
- communicating outcomes and processes
Communicating the project or programme
To promote the project or programme it is useful to have a continuously updated public website. We can provide an out-of-the-box solution for you. Just contact us using the free-form message below.
A well designed brochure, or overview, describing the main features of the project or programme such as the objectives, approach, expected outcomes, etc. early on. The brochure, or overview, could, for instance, be based on the scoping document that is produced during the design phase.
Various tools can also be used to promote the exercise such as:
- publications and traditional communication tools (database, flyer, newsletters, etc.)
- forums and participatory events (hearings, seminars, conferences, workshops, meetings, etc.)
Many of these are integral to this website.
Further reference
Next: Foresight Development Back: Strategy Communication To: Shaping Tomorrow
Copyright: Some rights reserved. This work is licenced under a Creative Commons Licence.
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thryller |
Latest page update: made by thryller
, Nov 8 2008, 1:12 PM EST
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Keyword tags:
Challenge
Change
Collaboration
Communication
Foresight
Futures
Stakeholder
Strategy
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