Sign in or 
Share this
Networking
Communicating the outcomes Communicating the results of the project or program to all identified stakeholders is a key part of achieving full implementation and is not a trivial exercise. To be successful, communicating the outcomes must be inspiring, engaging, and enabling to the stakeholders. This is the role of PR, HR, and marketing experts who have the knowledge and tools to help peoples' understanding of what's important, and how to respond vigorously and effectively. They need to be engaged with the project or program from the outset.
Effective visions inspire action!
- Vividly portray hopes, ideals, and values
- Clearly identify the time horizon
- Describe a "future history" of actions and projects that created the "improved present"
- Write in the present tense as if the preferred future were real, now
- Contain a few transformed elements of the "past" - to contrast the differences of the periods
Methods of communication
Various ways are available to communicate the ongoing progress and final outcome of the project or program. Communication tools include:
- Publications: web sites, press articles, vlogs, blogs, newsletters, radio or TV programes, reports, databases, etc.
- Events: conferences, workshops, seminars, meetings, etc.
- Case studies: academic journals, specialist magazines, etc.
- Networking: engaging stakeholders through ongoing dialogue
- Final report: synthesising the purpose, aims, objectives, outcomes, and next steps for key stakeholders
- Rewards: prizes and surprises that reward good behaviour and demonstrate the human side of the outcomes; applying for related recognition awards, etc.
As an example of a potential communication piece, a digital student newspaper, dated 2025, could describe the key changes to the way things have changed since the beginning of the Millennium. The front page would headline the arrival of the selected alternative future and describe the changes witnessed from today. It would be supported by further linked stories, interviews, pod casts, and videos of what had happened since the turn of the Millennium and how visionary thinking had coped with these changed circumstances while other organizations had not. Inherent blogging and commenting capabilities would make it possible for the newspaper to be shared with all the participating stakeholders and beyond, thus providing another opportunity for fast feedback.
Further references
Next: Futures Networking Back: Creating ScenariosTo: Shaping Tomorrow
Copyright: Some rights reserved. This work is licensed under a Creative Commons License.
sunfirejewels |
Latest page update: made by sunfirejewels
, Jul 13 2009, 1:43 PM EDT
(about this update
About This Update
Edited by sunfirejewels
26 words added 25 words deleted view changes - complete history) |
|
More Info: links to this page
|
There are no threads for this page.
Be the first to start a new thread.
