Communicating the outcomes
Communicating the results of the project or programmeprogram to all identified stakeholders is a key part of achieving full implementation and is not a trivial exercise. To be successfulsuccessful, communicating the outcomes must be inspiring, engagingengaging, and enabling to the stakeholders. This is the role of PR, HRHR, and marketing experts who have the knowledge and tools to help peoples' understanding of what's important, and how to respond vigorously and effectively. They need to be engaged with the project or programmeprogram from the outset.

Effective visions inspire action!

• Vividly portray hopes, idealsideals, and values
• Clearly identify the time horizon
• Describe a 'future"future history'history" of actions and projects that created the 'improved"improved present'present"
• Write in the present tense as if the preferred future were realreal, now
• Contain a few transformed elements of the "past" - to contrast the differences of the periods

Source: Infinite Futures



Methods of communication
Various ways are available to communicate the ongoing progress and final outcome of the project or programme.program. Communication tools include:

• Publications: web sites, press articles, vlogs, blogs, newsletters, radio or TV programmes,programes, reports, databases, etc.
• Events: conferences, workshops, seminars, meetings, etc.
• Case studies: academic journals, specialist magazinesmagazines, etc.
• Networking: engaging stakeholders through ongoing dialogue
• Final report: synthesising the purpose, aims, objectives, outcomesoutcomes, and next steps for key stakeholders
• Rewards: prizes and surprises that reward good behaviour and demonstrate the human side of the outcomes; applying for related recognition awardsawards, etc.

Example
As an example of a potential communication piece, a digital student newspapernewspaper, dated 20252025, could describe the key changes to the way things have changed since the beginning of the Millennium. The front page would headline the arrival of the selected alternative future and describe the changes witnessed from today. It would be supported by further linked stories, interviews, pod castscasts, and videos of what had happened since the turn of the Millennium and how visionary thinking had coped with these changed circumstances while other organisationsorganizations had not. Inherent blogging and commenting capabilities would make it possible for the newspaper to be shared with all the participating stakeholders and beyondbeyond, thus providing another opportunity for fast feedback.

Further references

• Future studies: An Overview of Basic Concepts

Next: Futures networkingNetworking Back: Creating scenariosScenariosTo: Shaping Tomorrow


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