FUD FactorAny significant change to people's lives brings feelings of:
- Fear: "I/we might get hurt"
- Uncertainty: "I/we don't know how to do this"
- Doubt: "I/we don't think it will work"
ECA Antidote The key is to convert this natural negative adrenalin rush into feelings of:
- Excitement: "Wow, I love this"
- Challenge: "Hey, I''m making a difference"
- Achievement: "I was/am part of this"
Overcoming resistance means shifting the cargo from positive to negative fears.
Adventurers, Adopters, AbstainersIn any organization:
- 20% of the population are adventurers; they wil pick up the ball and run with it
- 60% are adopters: they'll follow if they see the adventurers succeeding
- 20% are abstainers: they will try to stop things happening
The key is to inspire, engage, and enable the adventurers from the outset, reward their successes, help them learn from, but not punish, their failures.
They will inspire and engage the adopters and the cargo will shift dramatically. The abstainers then have the choice to get on board or be encouraged to leave by their peers.
Don't write off the adopters and abstainers too early! Often as not they have valid points of concern, have been slower to grasp what is being asked of them or feel temporarily inadequate. These issues can be solved by great communication, tough love, and education.
Further reference
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