Rating trendsThis is a featured page

Assessment
Creating a large inventory of identified Trends requires a highly effective assessment system and methods to quantify and qualify their impact.

Various models exist to assess trends and evaluate their impact (ranking, rating, change type, decision, etc.). For example: The analytical framework described in John Petersen's book - "Out of the Blue" (Arlington Institute).

Issue assessment


Quantitative assessment for decision-making
Establishing a trends database and evaluating individual potential outcomes based on impact, urgency, likelihood, speed of arrival, and time-frame, means that one can determine which are the key drivers of change that will affect particular organizations

The future is not a single destination. The further out we look, an increasing number of different possible outcomes can be foreseen. Some will influence a particular organization more than another.
We find that none of our clients determines the same key drivers and rarely includes the top ten current trends appearing in newspapers in their current form. Through this approach organizations can map out their own destiny, unique selling points, and solutions to solve real issues.

Qualitative assessment for decision-making

At the same time decision-makers need to know that the quantitative assessment has been based on sound qualitative assessment of the source material available. Qualitative assessment includes evaluating the source material on the basis of relevance, controversy, credibility, and stimulus value.

Next: Evaluation Back: Selecting Trends To: Shaping Tomorrow

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