When you start to record your insights as scanning hits, you are working at the initial stage of the Foresight Process. You are working out how to present your scanning hits in ways that will make sense to you and your organization.
Depending on the scope of your scanning, you can manage the recording process manually, or you can use a database online. (Shaping Tomorrow offers a free database to record your scan hits). Either way, it’s probably a good idea to have one or two people whose job it is to coordinate receipt of the scanning hits from all scanners.
This will allow some consistency to emerge in how the hits are recorded and summarized.
When you identify a hit that you wish to record, ensure you capture the following:
- a title for the scanning hit
- the source where you located the hit, and the date it was published
- a brief description of what the change is all about
- the future implications that you see from this change
- the url if appropriate
- any tags you to use to find your material again, for instance, keywords, project names, or dates.

Once a week, review your hits and tags and clusters of like hits will begin to emerge. At this stage, you are starting to identify trends. Share the weekly report among the scanning team and get their feedback on what is important to explore more deeply. You might share via email or you might have a meeting – whatever works for your organization.
Over time, your preliminary clusters of scanning hits will become stronger and you will recognise common or similar patterns of change. At this stage, you probably have a trend, and you will be able to write a short summary statement about that trend, so that people will understand its importance to your organization. Questions about the trend’s implications for your organization will also probably start to emerge at this stage – keep a note of these questions as they will be useful at the reporting stage. You may also start to see connections (both positive and negative) among trends. Keep a record of them as well, as they will be useful "conversation starters" further along in the strategy development process. You can record trends at Shaping Tomorrow for a small fee as follows.
Next: Reporting Scan Hits Back: Counter Trends and Wildcards To: Shaping TomorrowCopyright: Some rights reserved. This work is licensed under a
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