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Reporting trends
Trend reports
Once you have done some work on initial interpretation of your scanning hits, you can prepare a regular trend report. This could be simply your trend summary, assessment and implications (questions) – see the template provided at the end of the guide as an example of how to prepare this report. Adapt it as needed.
This report is more focused than your scanning hits report, and has a higher relevance rating than individual scanning hits. There are many uses for such a report – for example, general interest, targeted discussion at meetings, special planning workshops or forums to address specific trends.
Strategy Reports
A third type of report can be linked directly to the strategic planning cycle. It is best produced to coincide with the annual planning cycle, and provided as a resource to organizational units to inform their thinking about what options they might pursue. This ensures that everyone in the organization has the same information about the external environment and the trends likely to affect the way they do business into the future.
However, this more detailed report is also designed to be used as an input into more focused strategy development such as scenario planning. It provides the starting point for explorations about what might happen and what is possible and plausible – this is the prospection stage of the Generic Foresight Process.
This type of report provides a summary of the implications of the trends you have identified earlier in your scanning process. It is not so much a listing of the trends but focuses instead of the implications of those trends for your organization – what might these trends mean for strategy now and into the future? What needs to be acted on now, and what can be monitored over time? What must not be ignored?
The exact format of the report will depend on your organizational culture and ways of operating. At the very least, you need an executive summary that identifies very clearly the critical trends your organization needs to consider. The report could cover the summary of the trend (what is changing?), the impact and significance for you organization, and implications and trigger questions.
In the early stages of your scanning, send the report to "friendly" managers and seek their feedback. Amend your report as needed to provide additional information or clarifications.
You may be able to undertake a custom scan based on this feedback (i.e., a scan around a particular issue) that can also demonstrate the value of scanning.
Next: Retiring Trends Back: Evaluation To: Shaping Tomorrow
Copyright: Some rights reserved. This work is licensed under a Creative Commons License.
Once you have done some work on initial interpretation of your scanning hits, you can prepare a regular trend report. This could be simply your trend summary, assessment and implications (questions) – see the template provided at the end of the guide as an example of how to prepare this report. Adapt it as needed.
This report is more focused than your scanning hits report, and has a higher relevance rating than individual scanning hits. There are many uses for such a report – for example, general interest, targeted discussion at meetings, special planning workshops or forums to address specific trends.
Strategy Reports
A third type of report can be linked directly to the strategic planning cycle. It is best produced to coincide with the annual planning cycle, and provided as a resource to organizational units to inform their thinking about what options they might pursue. This ensures that everyone in the organization has the same information about the external environment and the trends likely to affect the way they do business into the future.
However, this more detailed report is also designed to be used as an input into more focused strategy development such as scenario planning. It provides the starting point for explorations about what might happen and what is possible and plausible – this is the prospection stage of the Generic Foresight Process.
This type of report provides a summary of the implications of the trends you have identified earlier in your scanning process. It is not so much a listing of the trends but focuses instead of the implications of those trends for your organization – what might these trends mean for strategy now and into the future? What needs to be acted on now, and what can be monitored over time? What must not be ignored?
The exact format of the report will depend on your organizational culture and ways of operating. At the very least, you need an executive summary that identifies very clearly the critical trends your organization needs to consider. The report could cover the summary of the trend (what is changing?), the impact and significance for you organization, and implications and trigger questions.
In the early stages of your scanning, send the report to "friendly" managers and seek their feedback. Amend your report as needed to provide additional information or clarifications.
You may be able to undertake a custom scan based on this feedback (i.e., a scan around a particular issue) that can also demonstrate the value of scanning.
Next: Retiring Trends Back: Evaluation To: Shaping Tomorrow
Copyright: Some rights reserved. This work is licensed under a Creative Commons License.
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