Strategy Communication

Strategy Communication Communicating the outcomes
Communicating the results of the project or programme to all identified stakeholders is a key part of achieving full implementation and not a trivial exercise. To be successful communicating the outcomes must be inspiring, engaging and enabling to the stakeholders. This is the role of PR, HR and marketing experts who have the knowledge and tools to help peoples' understanding of what's important, and how to respond vigorously and effectively. They need to be engaged with the project or programme from the outset.

Effective visions inspire action!

  • Vividly portray hopes, ideals and values
  • Clearly identify the time horizon
  • Describe a 'future history' of actions and projects that created the 'improved present'
  • Write in the present tense as if the preferred future were real now
  • Contain a few transformed elements of the "past" - to contrast the differences of the periods

Source: Infinite Futures

Marketplace recognition

Methods of communication
Various ways are available to communicate the ongoing progress and final outcome of the project or programme. Communication tools include:

  • Publications: web sites, press articles, vlogs, blogs, newsletters, radio or TV programmes, reports, databases, etc.
  • Events: conferences, workshops, seminars, meetings, etc.
  • Case studies: academic journals, specialist magazines etc.
  • Networking: engaging stakeholders through ongoing dialogue
  • Final report: synthesising the purpose, aims, objectives, outcomes and next steps for key stakeholders
  • Rewards: prizes and surprises that reward good behaviour and demonstrate the human side of the outcomes; applying for related recognition awards etc.

Further reference


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thryller
thryller 		Latest page update: made by thryller , Nov 8 2008, 1:13 PM EST (about this update About This Update thryller Edited by thryller

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